To understand how remarkable the Beaucastel and Champauvins wine deals we are offering this Thursday really are, we’re going to have to do a little wine history. Don’t worry – there’s no test! But it is deliciously interesting.
It Begins with the Popes
While vineyards have dotted the southern Rhone Valley for centuries, plantings in what we now know as Chateauneuf du Pape really got going in the early 1300s when the French popes arrived in Avignon. With surge in population of priests, bishops, cardinals and more, wine demand spiked. Soon new plantings spread everywhere, including across the hot, dry, plains and plateaus to the north of Avignon. When the second Avignon pope, John XXII, built a summer castle on a hill amid the vines, it was christened “Chateauneuf du Pape” – the Pope’s new castle.
The popes went back to Rome in 1378 and with them went much of the region’s demand. Over the centuries to come, wines from the broader Southern Rhone came to be known as Vin d’Avignon and gradually began finding markets in Paris to the north. The wines of Lirac on the west bank of the Rhone were most highly valued, so much so that the growers near the pope’s new castle began trying to pass off their wines as Lirac. To stop the fraud, in 1737 the king ordered that casks of Lirac wine shipped from the nearby river port of Roquemaure had the exclusive right to stamp their casks with a new logo: Cotes du Rhone.
Saving Chateauneuf du Pape
Without a brand of their own, the growers near the pope’s new castle languished, especially after phylloxera cut plantings down by 70-80%. The region’s principal market: Burgundy, where their wine was used to add color and body to thin Pinot Noir.
The transformation from Vin d’Avignon to Chateauneuf du Pape begins in 1919 when Baron Pierre le Roy returns home from WWI and marries the daughter of the owners of Ch Fortia. Le Roy was determined to see the fame (and price) of his wine increase, and he organized other quality-oriented vine owners into the Syndicat de Chateauneuf and promulgated rules for types of vines permitted, yields, minimum alcohol levels and more in 1923. He then founded Institut National des Appellations d’Origine (INAO) in 1935 and, after years of lobbying and legal action, made the Syndicat’s proposed rules legally binding in 1936.
From then forward, a wine could only be called Chateauneuf du Pape if it met all the rules and was grown within the legal bounds of the region.
Drawing the Boundaries
But, where did those bounds come from? From the beginning, Le Roy believed that great Southern Rhone wine needed to come from poor, infertile soil (so vines would focus on ripening fruit instead of growing canopy). His initial rule was simple: Chateauneuf du Pape vineyards could only be on land where both thyme and lavender grew wild. Needless to say, he realized that he’d need to be more precise eventually.
So, in 1919, he drew what would become the official map of Chateauneuf du Pape.
To the south and west of the town of Chateauneuf, setting boundaries was easy. As the land sloped down towards the Rhone River, it became too wet to support vineyards.
Slicing Up Beaucastel
The eastern side was also easy, if not really based on vineyard character. The drafters simply followed the main road running from Avignon to Orange (now the A7 Autoroute) from the village of le Coulaire in the south and up to the end of the vineyards belonging to Chateau Beaucastel in the north.
This sliced one of Beaucastel’s vineyards – called Coudoulet – in two, leaving half of the vineyard in and half out of Chateauneuf. The owners of Beaucastel don’t appear to have protested at the time, probably not seeing the why it mattered.
Leaving Out Champauvins
What happened next is a bit of a mystery. The Jaume family farmed a collection of vineyards pretty much due west of Beaucastel and just under the Orange road. The vineyards have the same sub-soils and top-soils as Beaucastel, were covered by the rounded “galet” stones that are Chateauneuf’s hallmarks, and were planted to the same grapes. The logical thing to do would have been to simply continue to follow the road as it curved around to the west a little further and then allow the line to curve back down to the south to the river as the soils changed from red, iron rich gravel to more sand and limestone after the Jaume’s vineyards ended.
Instead, the drafters elected to abandon the Orange road just above Beaucastel and draw the boundary line down a narrow gravel path that ran right through the middle of the Jaume vineyards. The very fine vineyards planted in 1905 and still used for Grand Veneur Chateauneuf du Pape Les Origines plus another medium-sized vineyard became Chateauneuf. The 35 hectare Champauvins vineyard, identical in every way to the vineyards across the 10 foot wide path would be Cotes du Rhone.
Visit either Ch Beaucastel or Domaine Grand Veneur today, and their owners will fluently and passionately explain that there is simply no difference between their vines just inside Chateauneuf and those just beyond the region’s official borders. And, in the middle 20th Century, both estates lobbied to have the lines re-drawn to no avail.
So both have pursued the very best kind of revenge: making terrific wines that frequently rival, and sometimes exceed, the quality of most “real” Chateauneuf du Pape.