This marks the 11th consecutive vintage we’ve encouraged you to try the wines of “young” Paul Direder – and the only reason we get to keep on using the “young” descriptor is that when we first met and tasted with Paul, he was only 17 years-old!
Paul grew up in a farming family in Austria’s Wagram region, watching his grandfather work the fields of grapes, grains and vegetables from infancy. As Paul likes to say, his first word wasn’t “mama” but “Dador” – “tractor” – something that fascinated him as his grandfather worked the farm and took him to equipment shows.
At the ripe old age of 16, Paul persuaded his mother to co-sign a lease with him and began taking over his grandfather’s vineyards. No one in the family had ever made wine commercially, so Paul persuaded his Wagram neighbor (and family friend) Anton Bauer to let him work in the Bauer cellars and learn. And, though Bauer, he met importer Klaus Wittauer just before he bottled his second vintage of Paul D Grüner Veltliner.
Lip-smacking, Mouthwatering Fun
We first tasted that wine, the 2008 Paul D Grüner, in the summer of 2009 and were immediately impressed with the big flavors, generous texture, and the stunning value – a very attractive $8.99 retail price for a full 1.0 liter of lip-smacking, mouthwatering fun! At the time, Paul spoke almost no English, so it took us a bit to understand why he wasn’t tasting the wine with us – at 17 years-old, he wasn’t legal! We’ve carried the wine ever since, though, and never been disappointed.
Over the course of a couple of visits with Paul at his tidy, pocket-sized Wagram winery, his continued growth in skill, confidence, and production were all immediately clear. Yes, he’s still a bit boyish looking (he’d certainly be carded at our store!), bursting with youthful enthusiasm, and lets his mother, wife, and charming baby act as hosts to a visiting group. But he also clearly knows what he wants to do and how to do it.
The common thread you’ll find in all Paul D wines is frank, fresh, fruitiness married to fine crispness and plenty of flavor and length. If you want to pay attention to them, there’s more than enough going on to hold you interest, especially if you care about texture and finish.
But, like Paul himself, all are really about enthusiasm, joyfulness, and fun. Which is a lot to get from $8.98! (This is a Carryout Case Special for the weekend of July 27-29, 2018. No email, web or phone orders at this case price through the weekend.)