As you may know, the name and fame of the Rhone Valley wine region called Chateauneuf du Pape dates from the 1300s when the Papacy temporarily moved from Rome to the French city of Avignon.
The Popes built a summer palace north of Avignon on the crest of a big hill overlooking the Rhone Valley. Locals called it “the Pope’s New Castle” – Chateauneuf du Pape. As the Church spurred growth in the Rhone’s vineyards to meet its ceremonial and social needs, the name came to be applied to the better vineyards surrounding the hill.
Once the Pope returned to Rome, the name dropped out of use and the wines came to be known simply as “vin d’Avignon” until the Chateauneuf name was resurrected in the mid-1800s. The wines gradually gained respect within France until phylloxera wiped out the vineyards in the late 1800s.
In the early 20th Century, growers in the area realized that they couldn’t compete with the rapidly developing Languedoc-Rousillon region in the south for pure bulk wine production. Seeking to improve quality, they banded together in the early 1930s to resurrect the brand of Chateauneuf du Pape and establish rules for what wines could or could not use that label. Their approach ultimately became the basis for all France’s designated wine regions – the Appelation Controlee system. The rules specified maximum yields, minimum alcoholic strength (12.5%), and determined which grapes were of acceptable quality (a hard debate settled on a list of 13 varieties).
Mapmaking Gone Wrong
And they drew a map specifying which lands were allowable for Chateauneuf du Pape and which would be left out (and ultimately be labeled Cotes du Rhone):
To the south and west of the town of Chateauneuf, setting boundaries was easy. As the land sloped down towards the Rhone River, it eventually became too wet to support vineyards.
The eastern side was also easy, if not really based on vineyard character. The drafters simply followed the main road running from Avignon to Orange (now the A7 Autoroute) from the village of le Coulaire in the south and up to the end of the vineyards belonging to Chateau Beaucastel in the north. This sliced one of Beaucastel’s vineyards – called Coudoulet – in two, leaving half of the vineyard in and half out of Chateauneuf. Not entirely fair, but at least easy to explain.
What happened next is a bit of a mystery. The Jaume family farmed a collection of vineyards pretty much due west of Beaucastel and just under the Orange road. The vineyards have the same sub-soils and top-soils as Beaucastel, were covered by the rounded “galet” stones that are Chateauneuf’s hallmarks, and were planted to the same grapes. The logical thing to do would have been to simply continue to follow the road as it curved around to the west a little further and then allow the line to curve back down to the south to the river as the soils changed from red, iron rich gravel to more sand and limestone after the Jaume’s vineyards ended.
Instead, the drafters elected to abandon the Orange road just above Beaucastel and draw the boundary line down a narrow gravel path that ran right through the middle of the Jaume vineyards. The very fine vineyards planted in 1905 and still used for Grand Veneur Chateauneuf du Pape Les Origines plus another medium-sized vineyard became Chateauneuf. The 35 hectare Champauvins vineyard, identical in every way to the vineyards across the 10 foot wide path would be Cotes du Rhone.
Outstanding Wine the Best Revenge!
It’s hard to imagine how frustrated and upset the Jaume family must have been when they saw the new region’s map; we know they protested and demanded explanations for years (but never got one). When you visit the Jaume’s at their modest winery outside Chateauneuf, you get the sense that they still are not entirely over the injustice of making Champauvins somehow “less” than vineyards a few feet away.
Fortunately, under the leadership first of Alain Jaume and today of his sons, Sebastien and Christophe, the family’s Domaine Grand Veneur has decided that quality is its own revenge. They farm Champauvins like the Chateauneuf vines across the path, working mainly by hand (necessary with bush vines and gravel-covered soils) and using certified organic viticultural techniques. Yields are similar to their Chateauneuf vineyards, meaning the Grenache, Syrah and Mourvedre grapes achieve fantastic ripeness without any excess of sugar or roasted, pruny flavors.
In the modern winery, the winemaking for Champauvins is “old school” all the way. Fermentations proceed slowly with gentle pump-overs to extract classic Rhone flavor and structure without adding any harsh tannins. Grenache (70% of the blend) ages in concrete tanks to help it retain color and fruit. Syrah and Mourvedre mellow in old oak casks, given them the tiny bit of air they need to round out without imparting any oak flavor.
The result is a wine chock-full of big, deep, aromas of kirsch, black cherry, crushed herb, wild lavender, black olive and dark chocolate flow from the glass. Those same notes flow across your palate in a rich, vibrant, wine that coats your mouth with flavor and leaves ripe, fine-grained, tannins lingering behind. If they wanted to, the Jaume family could give this the same heft and density that makes “true” Chateauneuf so cellar-worthy (if hard to enjoy young), but because it’s “just” Cotes du Rhone and cannot command Chateauneuf prices, they craft it to be open, supple, savory, and delicious right now.